Africa Film Festival Australia: Launch
Overview
In support of the Africa Film Festival Australia, we worked meticulously to establish brand positioning and digital presence with a focus on social media. The foundation of this project was developed based on how they can elevate the festival’s digital presence, enhance audience engagement and establish a year-round connection with stakeholders through targeted social media and email marketing initiatives.
Challenge
To guarantee a successful inaugural Africa Film Festival Australia, it was essential to expand its brand positioning and strengthen its digital presence to target, engage, and convert the core audience. The primary objectives included enhancing engagement, improving festival visibility, and establishing consistent communication with stakeholders year-round through social media and email marketing efforts.
Approach
For launch night, we provided comprehensive design and styling, ranging from branded collateral to space design, and sourced highly rated food and drink vendors. By thoughtfully selecting every detail, we delivered a distinctive look, a memorable experience, and an inviting ambiance for attendees. Through careful logistics management and vendor coordination, we brought the vision to life.
What We Delivered
Messaging Guidance
Content Creation & Curation
Vendor Selection & Coordination
Event Styling
Email Marketing
Graphic Design & Signage
Impact
Solid Foundation & Key Relationships
We laid the groundwork for a successful festival by establishing a strong foundation and supporting the team in leveraging a growing contact list of over 50 key individuals.
Targeted Email Campaign
By setting up a Mailchimp system and launch campaign, we helped generate awareness and consideration starting a month ahead of the fest until opening night.
High-Impact Content & Trailer
Our team provided clear direction for consistent messaging and ready-to-post content, while also creating the official festival trailer and hero content, which amassed over 4,800 views.
Immersive Event Design & Vendors
For launch night, we delivered comprehensive design and styling, from collateral to the space itself, and curated vendors for food and drinks.
Strong Community Response
By coordinating logistics and vendor communication, we ensured the vision came to life. Our efforts built community excitement, resulting in 70+ shares, many new community members, and contributed to a sold out opening night.
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