Little Lagos: Event Development & Marketing
Overview
Little Lagos is and always has been for the culture and community. As a multifunctional hub making space – figuratively and literally, they foster creativity and collaboration across the cornerstones of culture. They are well-known and loved as local curators of dynamic curated experiences that connect people to the heart of local cuisine, arts, and activations in Australia, guided by the influences of the Black Diaspora.
Challenge
With the intention of offering a behind the scenes perspective around African artists, within and outside of the Australian music market, Little Lagos chose to develop a panel series. The goal of this event is to engage in an intimate conversation to deepen appreciation, provide career related guidance, and spotlight diverse perspectives.
Approach
For the panel collaboration with Insights by Muyiwa, we focused on creating a balanced platform where both the Little Lagos and Insights brands could shine. The date was strategically chosen to coincide with the PromiseLand festival, ensuring the target audience would be accessible and interested in complementary activities. The flow of the conversation was designed to give ample space for Muyiwa’s expertise, supported by local voices that expanded on his insights. Panelists were carefully selected to foster a harmonious discussion, offering diverse perspectives on various industry paths for a well-rounded and engaging event.
What We Delivered
Event development and marketing
Photography & Videography
Landing Page
Digital Goodie Bag
Impact
Audience Engagement
The panel was a resounding success, with every seat filled and attendees actively engaged throughout the event.
Social Media Tool Kit
Both Little Lagos and Insights saw a boost in their followings, as the conversation resonated with the audience, leading to increased social media traction.
Networking
Connections were made both during and after the panel, and through email signups, both brands now have valuable data to continue engaging guests beyond the event.
Community Building
This event helped strengthen the sense of community, paving the way for future conversations and collaborations.
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