Keziah Jemima: Rebrand & Website
Overview
The team sought to transform its brand identity to reflect the evolution of its business and better connect with an international and Australia-based audience, rather than solely appealing to its Ghanaian roots. The goal was to establish a striking, universal look and feel that would resonate with a diverse, sophisticated audience while highlighting its versatility and evolution as a brand.
Challenge
Tasked with creating a holistic rebrand that elevated the brand’s storytelling and positioned Keziah Jemima as a go-to name for timeless, versatile pieces across local and global markets.
Approach
We began by analyzing the essence of Keziah Jemima—its core values, customer aspirations, and brand narrative. Through audience research and persona development, we gained a deeper understanding of the target market’s preferences, desires, and motivations. These insights informed the development of a brand identity that captures the brand’s vision and establishes a strong, lasting impression.
What We Delivered
Brand Identity
Website
Social Media Playbook
Impact
Enhanced Brand Assets
The brand is now equipped with a comprehensive suite of assets designed to fuel its growth and ensure the brand remains agile, authentic, and consistent across all touchpoints.
Refined Brand Framework
With detailed brand guidelines, a strategic social media playbook, and a user-centric website, the foundation was set for the brand to continually refine its identity and evolve its storytelling.
Cohesive Marketing Approach
By delivering audience personas and a clear value proposition, the project provided a roadmap for Keziah Jemima to maintain a cohesive and compelling presence as it grows.
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